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I enjoyed reading this Why any great career move should be known as 'a Schmidt', made me think.


Chances are no one today has heard Eric Schmidt muttering under his breath, "Dang, I could have worked at Attachmate."

The thought arose as I compiled a Novell corporate timeline to accompany our coverage of its acquisition by Attachmate. Schmidt was CEO at Novell in 2001 when he was asked to and did indeed take the top spot at Google. The rest is not only history but has prompted me over the years to wonder: Has anyone in any field ever made a better career move?

I say no.

You say who wouldn't rather run Google than Novell?

You're thinking 2010 Google, the one whose stock price is sniffing at $600, good for a market cap of some $186 billion. In 2001, the wisdom of Schmidt's decision was not so readily apparent, even though Novell had seen its best days, and, while a mere three years removed from the Stanford dorm room of its founders, Google was already being used as a verb by the more tech savvy.

I distinctly remember thinking, "Google? Schmidt? Really?"

My bad ... but I was thinking 2001 Google, as were a whole lot of other journalists.

The Wall Street Journal noted that although Google was attracting 50 million unique visitors a month, Yahoo was generating four times that number and Yahoo was not exactly making a mint.

... Google's basic business model remains questionable. Because Google doesn't offer banner ads or other general advertising displays on its Web site, it must rely on discreet ads that are supplied only when users search for specific key words. These so-called sponsor links are text-only and are highlighted in different colors to distinguish them from search results.


How can anyone expect to build a real business around those itty-bitty ads?
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Comments (2)
Craig Wiseman December 13th, 2010 10:44:17 AM

 Comments
1) Best career move in the history of IT (maybe ever)
Tim Paque 12/13/2010 2:03:11 PM

Perhaps instead it was the best hire Ever? Maybe the fates of the 2 companies would have turned out very differently had he not been hired away?

2) Best career move in the history of IT (maybe ever)
Potter http://www.fx-exchange.com 12/17/2010 1:46:42 AM

I agree,nowadays,the web is improving really quickly and it need more talented persons.


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