You, know, I can't even think of a pithy (printable) comment for this.
"The combination of Sports Illustrated Swimsuit brand with the amazing 3D capabilities of Sony's network-enabled devices makes for a great consumer entertainment experience," Tim Schaaff, Sony Network Entertainment President
Please feel free to frame the joke most appropriate for your mood. Here's the whole article, and a link to it:
Sony, Sports Illustrated Bring Swimsuit Issue to 3D TVs
By: Leslie Horn | 01.07.2011
While 3D TVs haven't exactly gone mainstream, fans of Sports Illustrated's annual swimsuit edition might want to think about investing in one. Sony has signed a deal with the magazine to bring the 2011 Sports Illustrated Swimsuit issue to the PlayStation Network in February, the companies announced Wednesday..
"Just when you think the bar couldn't get any higher for the Swimsuit franchise, we've raised it once again with our partners at Sony," Mark Ford, president of the Sports Illustrated group, said in a statement. "Swimsuit in 3D has extraordinary potential and we're thrilled to deliver its millions of fans a new perspective through the exciting world of 3D video.
"When the magazine hits newsstands on Feb. 15, both 3D and 2D video content will be available to rent or buy via the PlayStation Network video-delivery service on PS3 consoles. It will also be accessible via Sony's Qriocity streaming-video service and on 3D-enabled Bravia HDTVs and Blu-ray players.
"The combination of Sports Illustrated Swimsuit brand with the amazing 3D capabilities of Sony's network-enabled devices makes for a great consumer entertainment experience," Tim Schaaff, Sony Network Entertainment President, said. "We strive to deliver unique content to our users, and are delighted to offer this first-of-its-kind high definition 3D Swimsuit video."
Will this energize 3D TV sales for Sony? According to Nielsen's State of the Media 2010 report, the future of the 3D looks dismal. The study said only two percent of consumers own a 3D set and only three percent "definitely" plan to buy one in the next 12 months.
Craig Wiseman January 8th, 2011 02:26:36 PM